CLAIRE MACARAEG

IQOS JAPAN

IQOS CUSTOMER JOURNEY ORCHESTRATION

Worked with developers and product teams to visualize and document decision logics to be implemented into Kitewheel automation tool in order to direct customers through the onboarding program

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IQOS MOBILE REGISTRATION UI UPDATE

Managed production of mobile IQOS registration page UI for its reduced risk product which resulted in 300% conversion rate increase


HEWLETT PACKARD ENTERPRISE

OOH AD TRAFFIC MANAGEMENT

Oversaw transcreation of global ads for Japanese market and managed schedule for OOH digital ad placement for lead generation

BANNER CREATION

Created banners to increase bottom funnel conversion of transactional products


YOUTUBE TV

LOGO ARTWORK

Managed national and local broadcast networks and oversaw digital asset production in accordance with YouTube TV app UI specification

STORY ARTWORK

Collaborated with engineers to automate content publishing of series banners and episodic thumbnail artwork in order to scale production for YouTube Red original content, national and local programs on the YouTube TV app for web and mobile


CRESTON BOOKS

EDITORIAL PR

Produced press releases for semi-annual book launches and coordinated publicity events for authors and illustrators such as book signings, interviews, and cross-promotional projects


KAWASAKI MOTORS CORP

STUDIO TRAFFIC MANAGEMENT

Collaborated with Brand Managers and R&D team to determine headlines and captions of key points to push that embody Kawasaki’s “Intelligent Rebel” brand concept to be featured in print and digital brochures for annual product launches

Managed studio staff and oversaw full product life cycle--acquired new model product information, coordinated in-house studio photography and color editing, brochure copy editing, and delivery of images to client